Critical Red Flags
Perpetual Usage Rights: Brands demanding to use your content forever without extra pay or royalties.
Broad Exclusivity: Preventing you from working with *any* competitor in a massive category for years.
Kill Fees & Cancellation: No payment or 'moral clauses' that allow brands to cancel without pay last minute.
Indemnification: Making you personally liable for brand lawsuits related to their product claims.
Must-Have Clauses
Content Ownership: You should own the raw/unedited files; brand gets a specific license for use.
Payment Schedule: Clearly defined milestones (e.g., 50% upfront, 50% upon posting).
Scope of Work (SOW): Exact number of posts, stories, reels, and specifically 'link in bio' duration.
Approval Timeline: How long the brand has to approve content before it's deemed 'auto-approved'.
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